Cheaper Chic
Out of the pages of Portfolio, a look at the withering world of Luxe and the quietly offered discounts on everything from spa services to private jets.
The economic downturn isn’t just hitting the middle class; the wealthiest layer of consumers is also getting pummeled. … In response, providers of luxury goods and services—elite movers, exclusive spas, exclusive restaurants, and even private-jet charter companies—are introducing promotions and deals, often for the first time (
view slideshow of luxury deals). These are the types of wares that don’t normally go on sale, since they fall into the “If you have to ask…” category. Still, businesses are quietly reaching out to consumers battered by the economy but not ready—yet—to give up their high-flying lifestyles. (See a slideshow of discounts here.)
