BBC’s Trailer: Bejing Olympics
With animation from Jamie Hewlett and music by Damon Albarn, BBC Sport’s new campaign for their Olympics coverage is based upon the traditional Chinese folklore tale, Journey to the West by Wu Cheng’en – probably more familiar to UK viewers through its TV incarnation, Monkey Magic!, itself an English language version of the 1970s Japanese show, Saiyūki. In the BBC’s trailer, Monkey and the inimitable Pigsy make their way on a Journey to the East, ultimately to the bird’s nest-like National Stadium in Beijing.
The lavish two-minute trailer apparently took twelve weeks to complete, using the team of four senior key animators and five animation assistants, and the track features traditional Chinese instruments (such as the Pipa, Ur Hu and Zheng) and etheral vocals from singer Jia Ruhan.
More at the BBC’s Monkey Olympics site. [Link]
