Baselworld Watch Fair

From an article in Monocle about the Baselworld Watch Fair.

Swiss watch brands are patriotic to a fault. Rolex is one of the few high-end manufacturers that does not stamp “Swiss Made” on the watch face in the belief that Rolex defines Switzerland rather than the other way around.

Now *that’s* a brand an aesthete can get her head around.[via link]

 

~ by eÆsthete on 06/07/08.

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