Design Patois

When there is a gap between one’s real and one’s declared aims,

one turns as it were instinctively to long words and exhausted idioms,

like cuttlefish squirting out ink.

~ George Orwell

“Take virtually any promotional brochure for a design firm, scratch the surface, and you will find variations of the same platitudes.” Steve Heller runs down the six basic categories, including “Happiness is a Warm Client” and “Style? We Don’t Have No Stinkin’ Style.” [via link]

 

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~ by Errant Aesthete on 05/21/08.

One Response to “Design Patois”

  1. Plenty of great stuff here! thanks for sharing.

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