Design Patois
When there is a gap between one’s real and one’s declared aims,
one turns as it were instinctively to long words and exhausted idioms,
like cuttlefish squirting out ink.
~ George Orwell
“Take virtually any promotional brochure for a design firm, scratch the surface, and you will find variations of the same platitudes.” Steve Heller runs down the six basic categories, including “Happiness is a Warm Client” and “Style? We Don’t Have No Stinkin’ Style.” [via link]






















































































































































Plenty of great stuff here! thanks for sharing.