The Errant Æsthete

Prada chose Tokyo in full bloom (this was the moment when its famous cherry blossoms were flowering in their full glory) to present a new episode of their animated film, the latest instalment of a fluid collaborative project that started during development of the Spring Summer collection last summer.

Trembled Blossoms Issue 02, features the same nymph-like character and lush landscape as the original and introduces a butterfly, with a secondary metamorphosis, who changes magically and magnificently into a pair of butterfly shaped sunglasses (from the new collection of Prada Eyewear).

The Herzog & de Meuron designed epicentre in Tokyo’s Aoyama district was transformed for the occasion. The windows of the building’s honeycomb-like exterior were covered in coloured film printed with a giant reproduction of the film’s naked star reaching for a peach from a tree.

Inside, the 25-second film was shown on specially installed screening areas on several levels and on the ’snorkels’ - the TV monitors raised off the floor or suspended from the ceiling. The entire building inside and out was bathed in lilac light and murals of wallpaper covered many of the walls. [Link]

SLIDE SHOW