The Errant Æsthete

Once again, Yves Saint Laurent’s Creative Director Stefano Pilati has gone that little bit further than his fashion peers in disseminating news of his Spring/Summer 2008 collection. Following hot on the heels of his groundbreaking multimedia men’s show, Pilati has this time expanded on the success of his manifesto operation that debuted last year.

Concurrent with the catwalk show in Milan, Pilati will distribute a 24-page printed booklet showing the season’s advertising campaign, shot by Inez van Lamsweerde and Vinoodh Matadin, featuring none other than Kate Moss. The distribution itself is something of a global operation: the manifesto will be given out by hand on the streets of London and Milan on Saturday February 23rd, Tokyo on Sunday 24th, New York and Paris on Tuesday 27th and finally Hong Kong on April 19th. In total a million copies will be dished out, saturating global capitals of cool with YSL’s message. And for anyone not lucky enough to be handed one personally, they can catch a behind-the-scenes manifesto video, premiering on Monday 25th February on YSL.com. [Link]