The Curse of Knowledge
Fascinating read out of The NY Times that tells us “When everybody knows that something is so, it means that nobody knows nothin’.” In other words, it becomes nearly impossible to look beyond what you know and think outside the box you’ve built around yourself.” And if you need further proof, consider this: “People who design products are experts cursed by their knowledge, and they can’t imagine what it’s like to be as ignorant as the rest of us.”
eÆsthete
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