The Errant Æsthete

Under the category ‘marketing is everything’ you’ll want to know about Tumbleweeds, a business that was started in 1994 as a “joke” by an enterprising woman living out on the prairie in southwest Kansas. Creating a fictional farm that sells tumbleweeds, her wildly rolling ‘au natural’ creations gathered direct from the plains have caught on, being featured in major Hollywood films and sold out of high end shops like Pottery Barn. And just to add a little frontier frosting to this cake, she’s pulling in roughly $40,000 a year.  Here’s her story. [Marginal Revolution]