The Errant Æsthete

Frequently, someone’s work is far more familiar than his or her name. Such is the case of Paul Rand who was posthumously inducted into to One Show Creative Hall of Fame this week.” “Paul Rand left a huge mark on American graphic design thanks to his corporate logo designs you’ve all probably seen. It was only recently that the UPS logo was redesigned from his original look. LINK to a 4 minute Quicktime film tributing Paul’s work, a compelling animated journey through very familiar shapes and colors as Paul explains graphic design.