The Gorgeousness of Green
L’Oreal SA lost investors when the world’s largest cosmetics maker acquired the less profitable Body Shop last year. Now, amid a growing appetite for greener cosmetics, the acquisition has given L’Oreal an edge that should help push the stock higher. (Sadly, the founder of Body Shop who was ahead of her time in recognizing the trend toward natural (featured in the pages of EA) died recently in London).
“Mid- to long-term, L’Oreal has really scored a winner,” said Harold Thompson, an analyst at Deutsche Bank. “I think they took all their competitors by surprise.”
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